Accounting marketing can be a big challenge for accounting firms offering general accounting and tax services. This is owing to the fact that they have not specialized in marketing, particularly in b2b lead generation and b2b appointment setting. Yes, they may be the best in auditing, taxation, or management consultancy. But, the fact remains that some of them may be slouch in generating tax leads and accounting leads.
The biggest predicament of accounting firms in this marketing function is the lack of human capital. Small-and-medium businesses usually do not have marketing department. If they may have, the number may not be sufficient to conduct the necessary activities needed to promote services and to build brand identity. Even large companies do have problems in marketing. Usually, these are the professionals needed for successful campaigns:
- Data miners – responsible for searching for business contact information of prospective clients.
- Prospecting experts – tasked to communicate with the targeted prospects.
- Quality assurance analysts – do lead qualification to determine if the prospect is sales-ready and financially capable.
- Appointment setters – set up business appointments between the sales representative and the potential customer.
- Account managers – responsible for managing sales and maintaining health relationship with clients.
Teaming up with outbound call centers offering outsourced telemarketing can be the best alternative for you. They have all of these and more professionals who will take care of your campaign. If you want to be served by the experts, get in touch with a dependable telemarketing firm now.
