The cost of investing in B2B lead generation is a high one. First off, you have to worry about hiring the appropriate professionals for your methods and specialists for both your industry and that of your targets. Sometimes you might even need more than the usual (especially if you're considering a combination of methods and are marketing to multiple industries). Secondly, you need adequate technology for when you communicate with your targets. Finally, this is followed by the means with which you store and maintain the data that had been gathered.
Unfortunately,...
Wednesday, April 4, 2012
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