A common definition of transparency in business is the unobstructed flow of information to parties that have a right to it. This ranges from your stakeholders to employees. The use of telemarketing can either help your business live up to that call or violate it in the worst possible way. In the following, you will find two separate series of tips that can help your financial services attain the former whilst avoiding the latter.
How it can help you live up
Transmits information – Whether you're communicating with new prospects or marketing to current customers, good telemarketing agents disseminate information clearly and professionally. They're aware of what kind of information they should share. They don't compromise the truth, regardless if their purpose to generate interest for financial leads or informing them of news of what's happening in your business.
- Opens you to feedback – Again, your customers and even inquiring prospects have a right to certain information. Having a call center to receive their inquires disables businesses from exploiting the anonymity enabled by more digital forms of communication. It's one way to show that you're being compliant to their requests.
- Gets you information – Of course, you require information as well. That's what generating leads is for. The challenge is determining an interest or a need even if a prospect is outright lying about the state of their financial management. You need to avoid being pushy though so despite wanting to learn.
How to not violate
- Avoid withholding information – When marketing to prospects or even just contacting current customers, always be honest about where you got their contact information. Avoid lying and admit your source up front. Fortunately, (especially for current customers) admitting to the source won't get you in much trouble when the person is well aware of their contact information being public.
- Act on feedback – Your prospects must both know and see that you've been taking their feedback into consideration. Don't just leave your telemarketers hanging with taking down and recording their conversations only to neglect having a look. Maintaining customer loyalty is all about not just hearing feedback but showing that you're acting upon it.
- State your purpose clearly – As much as possible, don't give prospects the impression that you're snooping around. You should entrust your telemarketers the responsibility of clearly stating your purpose for all the calls and all the questions. Of course, there's no harm in wording it in a way that's not too promotional. It's just a matter of being honest with why you want to get connected with a prospect.
As you can see, transparency is just as important in B2B telemarketing as it is in financial management. And given the prominent use of telemarketing across B2B industries, it's only logical that you both continue to live up to the call of corporate transparency together. It is only through transparency that you maintain both trust and integrity, two things that are important for not only staying in business but being a good business overall.
