Lead Generation – Getting Leads Offshore When You're An Onshore Business

If you're targeting local businesses as an onshore BPO company, there's an inclination to criticize your offshore rivals. Now that can't be helped, competition inspires such actions but please be careful when that attitude closes you off from other offshore services like lead generation. Here are three factors that should explain why: 1. Process Obviously, just because you don't think your...

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Accounting Leads – Questions That Can Indicate Expectations

Knowing the expectations of a business prospect is part of the qualification phase in B2B lead generation. It not only tells you if you can meet up with them but also what you can do to help them understand the value your accounting services. That's why the sooner you discover these expectations, the sooner you can qualify your accounting leads. For example, suppose your accounting services...

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Qualifying Accounting Leads – General Or Specialist Knowledge?

Expertise is a popular selling point used by B2B sales and marketing. More specifically, it's expertise regarding that particular industry. It demonstrates a level of familiarity among marketers when they engage with possible accounting prospects. It demonstrates the knowledge of a salesperson when they're pursuing accounting leads. Although, have you ever once reflected on your own standards...

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Generating Loyalty For Accounting Lead Generation

New contacts are just one source for accounting lead generation. There's also the alternative of targeting your current customers for entirely new leads. Many people have compared this strategy to B2C loyalty programs because it focuses on retaining current customers. However, is it really a good idea to to have a B2B version of such programs? Well according to this article from StreetFightMag,...

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