Lead generation
through online means has evolved over the years. Back then promotions
would run rampant here and there and Internet marketers would pounce
at any minute to try and generate leads. Today however, much has
changed and more people are realizing that content is the key to
generating leads online. One of the best ways to use content to
better your rate of acquiring leads online is through blogging.
Studies
show that companies that increase their number of pages generate more
traffic and leads online. And through blogging, you can rapidly
increase your page count and therefore increase traffic and lead
generation results. Studies have also shown that companies that
update their blog multiple times a month have better chances of
generating leads through their content. So, can you see just what
kind of power blogging has in helping your lead generation campaign?
But
looking over the number of pages you have, as well as how often you
update your blog, it would all be for nothing if you did not know the
first thing about keeping a blog that helps your conversion rates.
What should be in your blog? The answer is meaty and high-quality
content! If you want to have a successful lead generation campaign
through online means, then you’re going to need to know just how to
take advantage of content and blogging to generate more leads.
Here
are a few tips to help you out.
Blog about what you know best.
Blogging
as a business is about sharing about what you know best. If you are
selling a particular product, then talk about what the pros and cons
of that item are. If you are offering a service, then touch on the
key points which you know people have problems with according to the
type of service you handle. Blogging is not just about sharing
thoughts though, it’s about showing your expertise on a certain
field. And since you’ll be blogging about something you have an
expertise on, you will be able to produce high-quality content
through your own knowledge and research.
Syndicate content from your employees.
We
have to agree that there are times when our noggins just can’t seem
to come up with content that we think our readers will be pleased
with. Luckily, you have a large number of employees and one of your
office workers may just be someone with an idea in mind.
If
you have staff that you know are creative, syndicate their content
and post it up on your blog. Take advantage of the creativity and
knowledge of your employees to help you better your conversion rates
of readers to business to business leads.
Always keep to your update schedule.
When
you keep a blog, you need to keep it updated with fresh content on a
regular basis. After all, you have a reader-base to please. As such,
always remember and make sure to update when you mean to. Although
you can update just once a month, updating more times in a single
month will better your sales lead generation
rates.
In
the opening parts of this post, we mentioned that studies show that
companies with increased page counts fair better at lead generation
online than others. In a way, keeping to your blog update schedule
allows you to increase your page count at a slow and steady rate, and
you are doing it in a way that generates more traffic to your site as
well as converts readers into potential leads.
Blogging
is a powerful tool when it comes to lead generation. Take advantage
of using content through your blog to get better traffic and lead
generation results!
