Would You Go for Telemarketing as Your Insurance Lead Generation Tool?

When it comes to insurance lead generation and insurance appointment setting, telemarketing has been one of the primary choices. Several companies still put their trust and money in this direct response vehicle despite the rise of digital tools, like email campaigns, social media and search engine marketing. They do believe that the power of the phone in prospecting and appointment setting remains the same, even when some legal, privacy and regulatory guidelines have been implemented. After all, the current successes of many firms in different sectors have been a strong testament of the medium's effectiveness.

But, would you consider using phone marketing to obtain insurance leads and set insurance appointments? Is it a better alternative in landing in front of interested prospects than the other available tools? Let us see with the following criteria.

Reach. Along with email marketing, insurance telemarketing is hailed as one of the fasted direct marketing avenues. As long as you have the right phone number, you can easily talk with the decision-makers, without the need to set-up for a business appointment. Nothing beats a ringing phone in compelling prospects to answer your call. Also, you can use the phone in communicating with remote prospects, even if they are at the other side of the world.

Response. Phone marketing is also very efficacious in receiving immediate responses. Once the communication is established, the cold-caller can easily ask relevant questions that will unlock the degree of interest the potential clients show with the marketing solution offered. While you wait for emails, mails, or contact us forms to arrive, talking over the phone is unbeatable in learning what the prospect thinks of your offer. 

Cost-benefit consideration. It must be admitted the setting-up an in-house calling campaign is expensive. You will be paying for various large expenses, from the salaries of telemarketers down to the littlest accrued utility. Good thing you can eliminate this advantage by signing up for an outsourcing engagement. Partnering with a service provider is your answer to minimizing expenditures. 

So, are you considering this tool in generating health insurance leads, life insurance leads, auto insurance leads, or medicare leads? Choose wisely.